{"id":2856,"date":"2026-04-24T18:24:22","date_gmt":"2026-04-24T18:24:22","guid":{"rendered":"https:\/\/espectacleria.marcelosmith.com\/caso-de-exito\/ifest-generalitat-de-catalunya\/"},"modified":"2026-05-05T07:03:35","modified_gmt":"2026-05-05T07:03:35","slug":"ifest-generalitat-de-catalunya","status":"publish","type":"caso-de-exito","link":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/ifest-generalitat-de-catalunya\/","title":{"rendered":"IFEST Generalitat de Catalunya"},"content":{"rendered":"\n
Context del projecte<\/p>\n\n
L’IFEST \u00e9s un concurs organitzat per la Generalitat de Catalunya (client directe) en el qual equips d’estudiants de diferents escoles presenten projectes d’innovaci\u00f3 per a grans empreses ja consolidades (com Veritas o els Ferrocarrils de la Generalitat). Els estudiants proposen millores que aquestes empreses podrien incorporar. L’Espectacleria va assumir el 2024 (servei 1731) la producci\u00f3 de tot l’esdeveniment: des de les semifinals en l\u00ednia (amb presentador i gui\u00f3 t\u00e8cnic) fins a la gran final presencial (amb jurat, espectacle, gamificaci\u00f3 i lliurament de premis). El 2025 es repeteix l’esdeveniment. Va ser destacat a la reuni\u00f3 com un cas d’\u00e8xit que mostra serveis molt diferents als nadalencs: un esdeveniment d’ajuntament \/ instituci\u00f3 p\u00fablica de car\u00e0cter formatiu i d’emprenedoria.<\/p>\n\n<\/figure>\n\n
El repte<\/h2>\n\n
\n
Organitzar i produir un esdeveniment h\u00edbrid (en l\u00ednia + presencial) per a un client institucional com la Generalitat<\/li>\n\n\n\n
Gestionar les semifinals en l\u00ednia amb presentador i gui\u00f3 t\u00e8cnic per garantir la qualitat del format<\/li>\n\n\n\n
Produir la final presencial combinant la din\u00e0mica de concurs (jurat, presentacions) amb elements d’espectacle i gamificaci\u00f3<\/li>\n\n\n\n
Gestionar el merchandising, els premis, el ticketing i el control d’accessos amb QR<\/li>\n\n\n\n
Garantir una experi\u00e8ncia professional i memorable per als joves participants i les empreses presents<\/li>\n<\/ul>\n\n
Resultats<\/h2>\n\n
\n
Producci\u00f3 reeixida de l’IFEST 2024 per a la Generalitat de Catalunya<\/li>\n\n\n\n
Esdeveniment repetit el 2025, consolidant la relaci\u00f3 amb el client institucional<\/li>\n\n\n\n
Exemple de servei diversificat de L’Espectacleria fora de l’\u00e0mbit nadalenc i corporatiu<\/li>\n\n\n\n
Material fotogr\u00e0fic i audiovisual disponible<\/li>\n<\/ul>\n\n<\/figure>\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"
Un concurs d’innovaci\u00f3 empresarial organitzat per la Generalitat de Catalunya, on equips d’escoles secund\u00e0ries presenten projectes de millora per a grans empreses, amb semifinals en l\u00ednia, final presencial, jurat, gamificaci\u00f3, merchandising i protocol de lliurament de premis.<\/p>\n","protected":false},"featured_media":2857,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"categoria-caso-de-exito":[],"class_list":["post-2856","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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