{"id":2808,"date":"2026-04-14T15:23:59","date_gmt":"2026-04-14T15:23:59","guid":{"rendered":"https:\/\/espectacleria.marcelosmith.com\/caso-de-exito\/sap-art-night\/"},"modified":"2026-05-05T07:03:04","modified_gmt":"2026-05-05T07:03:04","slug":"sap-art-night","status":"publish","type":"caso-de-exito","link":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/","title":{"rendered":"SAP Art Night"},"content":{"rendered":"\n

Context del projecte<\/h2>\n\n

El client directe de L\u2019Espectacleria per a aquest projecte va ser B Network, una altra DMC que treballava amb SAP com a client final. L\u2019esdeveniment, anomenat SAP Art Night, es va dur a terme el 2024 (l\u2019any passat, servei 1795) i L\u2019Espectacleria en va aportar tota la producci\u00f3 art\u00edstica. No van treballar directament amb SAP, sin\u00f3 a trav\u00e9s de l\u2019ag\u00e8ncia intermedi\u00e0ria B Network. L\u2019esdeveniment es va fer a Barcelona i va comptar amb diversos espectacles itinerants que animaven tant l\u2019entrada al recinte com els espais interiors de l\u2019esdeveniment. <\/p>\n\n

\"\"<\/figure>\n\n

El repte<\/h2>\n\n
    \n
  • Dissenyar i coordinar m\u00faltiples espectacles itinerants que funcionessin de manera coherent en diferents espais de l\u2019esdeveniment<\/li>\n\n\n\n
  • Gestionar artistes de disciplines molt diverses (batucada, flamenc, sax\u00f2fon, acr\u00f2bates, xanques) en un mateix esdeveniment<\/li>\n\n\n\n
  • Crear una experi\u00e8ncia art\u00edstica d\u2019alt impacte adaptada al perfil i a la imatge de marca de SAP<\/li>\n\n\n\n
  • Coordinar la producci\u00f3 amb un client intermediari (DMC B Network) assegurant la qualitat final<\/li>\n<\/ul>\n\n
    \"\"<\/figure>\n\n

    Resultats<\/h2>\n\n
      \n
    • Producci\u00f3 art\u00edstica integral de la SAP Art Night amb una \u00e0mplia varietat d\u2019espectacles<\/li>\n\n\n\n
    • Protocol d\u2019entrada espectacular que va marcar el to de l\u2019esdeveniment des del primer moment<\/li>\n\n\n\n
    • Bona disponibilitat de material visual de l\u2019esdeveniment<\/li>\n<\/ul>\n\n
      \n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

      Una nit art\u00edstica per a SAP a Barcelona amb espectacles itinerants, artistes de diferents disciplines i una producci\u00f3 art\u00edstica d\u2019alt impacte dins i fora del recinte de l\u2019esdeveniment.<\/p>\n","protected":false},"featured_media":2809,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"categoria-caso-de-exito":[],"class_list":["post-2808","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSAP Art Night - L'espectacleria<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Art Night - L'espectacleria\" \/>\n<meta property=\"og:description\" content=\"Una nit art\u00edstica per a SAP a Barcelona amb espectacles itinerants, artistes de diferents disciplines i una producci\u00f3 art\u00edstica d\u2019alt impacte dins i fora del recinte de l\u2019esdeveniment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/\" \/>\n<meta property=\"og:site_name\" content=\"L'espectacleria\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/espectacleria\/?locale=es_ES\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T07:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/espectacleria.marcelosmith.com\/wp-content\/uploads\/2026\/04\/SAP_08.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/\",\"url\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/\",\"name\":\"SAP Art Night - L'espectacleria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/SAP_08.jpg\",\"datePublished\":\"2026-04-14T15:23:59+00:00\",\"dateModified\":\"2026-05-05T07:03:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/#primaryimage\",\"url\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/SAP_08.jpg\",\"contentUrl\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/SAP_08.jpg\",\"width\":1920,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/casos-dexit\\\/sap-art-night\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SAP Art Night\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/\",\"name\":\"L'espectacleria\",\"description\":\"Pensant en colors\",\"publisher\":{\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/#organization\",\"name\":\"L'espectacleria\",\"url\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/LEspectacleria-logo.png\",\"contentUrl\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/LEspectacleria-logo.png\",\"width\":390,\"height\":129,\"caption\":\"L'espectacleria\"},\"image\":{\"@id\":\"https:\\\/\\\/espectacleria.marcelosmith.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/espectacleria\\\/?locale=es_ES\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCTvOoL_Uy8IMmXv9xZX0rOQ\",\"https:\\\/\\\/www.tiktok.com\\\/@espectacleria\",\"https:\\\/\\\/www.instagram.com\\\/espectacleria\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SAP Art Night - L'espectacleria","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"ca_ES","og_type":"article","og_title":"SAP Art Night - L'espectacleria","og_description":"Una nit art\u00edstica per a SAP a Barcelona amb espectacles itinerants, artistes de diferents disciplines i una producci\u00f3 art\u00edstica d\u2019alt impacte dins i fora del recinte de l\u2019esdeveniment.","og_url":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/","og_site_name":"L'espectacleria","article_publisher":"https:\/\/www.facebook.com\/espectacleria\/?locale=es_ES","article_modified_time":"2026-05-05T07:03:04+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/espectacleria.marcelosmith.com\/wp-content\/uploads\/2026\/04\/SAP_08.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/","url":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/","name":"SAP Art Night - L'espectacleria","isPartOf":{"@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/#primaryimage"},"image":{"@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/#primaryimage"},"thumbnailUrl":"https:\/\/espectacleria.marcelosmith.com\/wp-content\/uploads\/2026\/04\/SAP_08.jpg","datePublished":"2026-04-14T15:23:59+00:00","dateModified":"2026-05-05T07:03:04+00:00","breadcrumb":{"@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/#primaryimage","url":"https:\/\/espectacleria.marcelosmith.com\/wp-content\/uploads\/2026\/04\/SAP_08.jpg","contentUrl":"https:\/\/espectacleria.marcelosmith.com\/wp-content\/uploads\/2026\/04\/SAP_08.jpg","width":1920,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/casos-dexit\/sap-art-night\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/espectacleria.marcelosmith.com\/ca\/"},{"@type":"ListItem","position":2,"name":"SAP Art Night"}]},{"@type":"WebSite","@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/#website","url":"https:\/\/espectacleria.marcelosmith.com\/ca\/","name":"L'espectacleria","description":"Pensant en colors","publisher":{"@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/espectacleria.marcelosmith.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/#organization","name":"L'espectacleria","url":"https:\/\/espectacleria.marcelosmith.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/espectacleria.marcelosmith.com\/wp-content\/uploads\/2026\/04\/LEspectacleria-logo.png","contentUrl":"https:\/\/espectacleria.marcelosmith.com\/wp-content\/uploads\/2026\/04\/LEspectacleria-logo.png","width":390,"height":129,"caption":"L'espectacleria"},"image":{"@id":"https:\/\/espectacleria.marcelosmith.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/espectacleria\/?locale=es_ES","https:\/\/www.youtube.com\/channel\/UCTvOoL_Uy8IMmXv9xZX0rOQ","https:\/\/www.tiktok.com\/@espectacleria","https:\/\/www.instagram.com\/espectacleria\/"]}]}},"_links":{"self":[{"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/caso-de-exito\/2808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/caso-de-exito"}],"about":[{"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/types\/caso-de-exito"}],"version-history":[{"count":1,"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/caso-de-exito\/2808\/revisions"}],"predecessor-version":[{"id":2810,"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/caso-de-exito\/2808\/revisions\/2810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/media\/2809"}],"wp:attachment":[{"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/media?parent=2808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/categories?post=2808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/tags?post=2808"},{"taxonomy":"categoria-caso-de-exito","embeddable":true,"href":"https:\/\/espectacleria.marcelosmith.com\/ca\/wp-json\/wp\/v2\/categoria-caso-de-exito?post=2808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}